Join the Urban Assault Ride and Save on your Registration!

You don’t have to be an avid cyclist to get excited about what I consider to be one of the best national events to come to our fine city in a long time.  The Urban Assault Ride will “assault” the streets of Des Moines on Sunday, August 28, 2011, starting at Mullet’s, 1300 SE 1st in Des Moines.  You may recall me writing about my husband and my first experience with the Urban Assault Ride in 2010.

The Urban Assault Ride started in Austin, Texas, in June 2003, combining bike race, adventure race, obstacle course and party into an afternoon of fun.  The event, sponsored by Colorado-based New Belgium Brewing, grew over the years, spreading across the nation until it landed in Des Moines in August of 2010.  The first Urban Assault Ride in Des Moines was the biggest inaugural ride in the history of the race, which proves Des Moines is a bike-loving and obstacle course conquering town.  The event organizers also reported that more beer was consumed during the Des Moines after-party than at any other event, which proves Des Moines is a beer-loving town too.

Register for the Urban Assault Ride today!

And the best news?  The awesome folks at the Urban Assault Ride have decided to discount our lovely reader’s registration because they agree with all of us that Des Moines is NOT Boring!  Go register for the 2011 Urban Assault Ride here and get $20.00 of your team registration by entering the code: 2011uartour20.  Sign up quick, because the price of registration goes up on August 14th.  But the discount code is good until the day before the race.  The UAR facebook page posted on August 2nd that registrations for the Des Moines UAR were five times higher than they were at this time last year.  So if you want to get involved, don’t delay!

Thinking about entering the ride for the first time but looking for more opinions on it’s obstacle course of goodness combined with biking, beer and a wicked good time?  Check out what people are saying on Facebook about the most recent ride in Denver, which turned out to be the biggest UAR in history.

“UAR is the best! We had a great time on our first UAR, can’t wait to see the results, I know we didn’t win but we sure had fun…so much fun that our sons want to ride next year.” -Beth

“So much fun! We will be back for every year to do this race.”-David

“Thanks for putting on a great event in Denver this year! We had a BLAST!” -Kim