Proving Des Moines is NOT boring

Race for a Track Central USA Champion

A long and storied legacy of track and field. Catch USA Track and Field events. NCAA Track and Field events. The prestigious, annual Drake Relays. Meet and greet Olympic athletes, national champions and coaches at the Track Central USA Fan Zone. Where fans gather. And appreciate the sport of track and field. Experience the energy. The spirit of this great sport in Greater Des Moines.

Track Central USA

Track Central USA is a comprehensive branding strategy that will forever change the fan experience at future track and field events in Greater Des Moines. The Des Moines Area Sports Commission, an organization under the Greater Des Moines Convention and Visitors Bureau (GDMCVB) umbrella, and Drake University take a successful track and field history to the next level as we pursue the Olympic Trials for track and field in the future.

With a commitment to growing track and field in Greater Des Moines, Track Central USA cements our place in the world of track and field on a national scale.

Goal: Find a YP willing to take the lead on engaging other YPs and area groups/organizations in attending the USA Outdoor Track & Field Championships June 19-23, 2013 at Drake Stadium. We hope to have at least 10,000 people in the stands daily – with a strong emphasis on filling the East side of Drake Stadium during nationally televised portions of the track and field championships.

Ultimate goal: Hosting the Olympic Trials in 2020.

YPs: Build your legacy with this unique leadership role. Tell us about your plan to make Track Central USA (Greater Des Moines) shine on national television. How we present the city during these days will have a direct impact on our potential of hosting the 2020 Olympic Trials at Drake Stadium.

Guidelines: So you don’t have track and field experience? No big deal. We’re looking for your creativity, your contacts and your vision. Dream big! Take this opportunity to make your mark on our city and be a part of a community-wide effort to fill Drake Stadium this June and host the 2020 Olympic Trials.

Incentive: The Track Central USA Champion will be invited to Local Organizing Committee (LOC) meetings for a behind-the-scenes look at organizing such a large-scale sports event. The Track Central USA Champion will also receive an All-Access pass to the USA Outdoor Track & Field Championships, as well as tickets to the event for 10 of their closest friends. (Additional opportunities for recognition may arise.)


  • Deadline for entries – May 17, 2013
  • Chosen Track Central USA Champion Announced – May 21, 2013
  • Track Central USA Champion implements plan following being selected
  • Plan is wildly successful at the USA Outdoor Track & Field Championships June 19-23, 2013

How to enter: Tell us why YOU should be the Track Central USA Champion. Send us your plan. Tell us what you would do to make Track Central USA memorable on national TV. Submit your ideas to Kristine Reeves at the Greater Des Moines Convention and Visitors Bureau at  Call Kristine with questions at (515) 699-3445.


For more extensive details, click here.